• Art Direction
• Graphic Design
The Pascucci Oil Mill (sinks it) has its roots in the oil tradition started by Danilo Pascucci, who, in 1957, founded the first oil mill in the "San Giovanni" district of the municipality of Castel Baronia (AV), where the historical headquarters of the company is still located today. The latter, immersed in the beautiful Irpinian hills, already famous for the production of fine Italian wines, is located at 639 meters above sea level, has always carried out numerous several innovations from the process to the product, which testify how the heirs are continuing, with passion and competence, the ambitious company project.
Pascucci produces only two exclusive types of extra virgin olive oil, the Ravece and the Ogliarola.
Both are totally produced in Italy with the first mills that carry out the ancient cold pressing so as not to alter the organoleptic virtues of the oil, which is 100% organic.
In 2019, those who need to renew their visual identity, they can rely on the skills of Attico36. For this project we have created all of Pascucci's visual identity, from the logo to the brand, from the typography to the labels.
Considering the fact that Pascucci produces only two qualities of extra virgin olive oil, the same brand and the whole identity differentiates the Ravece with the square and the Ogliarola with a circle.
For the Ravece, an oil with a strong and decisive flavor, bitter and at times spicy, we have also used a red color. Different discourse for the Ogliarola which is more aromatic and fruity, sweet and greenish in color, we have chosen the green. Pascucci's packaging supplies oil in both bottles and cans, 250, 500, 750ml for the bottles and 5 liters for the cans.
With a thrifty use of typography, we have tried to convey the elegance and experience that Italy has in the field of cooking and related products.
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